Company Profile
🏢 About the Company: Melcan Food Ventures Pvt. Ltd.
Brand Name: Milkyway Ice Creams
Headquarters: Chennai, Tamil Nadu, India
Incorporated: 3rd September 2013
📌 Company Profile
Melcan Food Ventures Pvt. Ltd. is the parent company behind the popular brand Milkyway Ice Creams, headquartered in Chennai. The company specializes in:
Ice creams & frozen desserts
Soft-serve mixes
Dairy products
Ice cream vending solutions
With a fully integrated model, the company handles manufacturing, distribution, retailing, and franchise operations across South India.
🥄 Brand & Product Range
Milkyway is renowned for:
Italian-style soft-serve sundaes
Thick milkshakes
Soda pops
Kulfis
Premium cones & dessert variants
Over the years, the brand has developed 300+ flavor combinations and 140+ SKUs, emphasizing taste innovation and customer personalization.
The products are crafted using ISO/HACCP-certified ingredients and cutting-edge Italian soft-serve machines, ensuring hygiene, consistency, and international quality standards.
🌍 Scale & Reach
Outlets: 40+ across Tamil Nadu, Karnataka, Andaman & Nicobar Islands
Flagship store: Opposite Ethiraj College, Egmore, Chennai (opened in 1994)
Manufacturing facility: ~15,000 sq. ft.
Cold storage: 16,000 cu. ft.
B2B clients: Supplies to over 2,000 hotels, restaurants, and caterers
🚀 Brand Strength & Market Position
A heritage brand in Chennai with 30+ years of legacy
Highly regarded for nostalgic sundaes and local innovation
Serves ~2,000 customers/day at peak times
Known for customer loyalty and hundreds of co-created menu items
Backed by Francorp to scale nationally and globally via franchise systems
📈 Business Performance
FY 2022 Revenue Growth: ~9.3%
FY 2022 Profit Surge: ~69.9%
Franchise & distribution network expansion in progress
Actively seeking 40+ new franchisees/distributors across South India and beyond
💡 Highlights & USPs
✅ Trusted brand since 1994
✅ Consistent product quality
✅ Strong B2B and B2C presence
✅ Fully franchise-ready model with training, setup, and marketing support
✅ Innovation-driven menu with customizable options
✅ High customer retention & brand nostalgia
Distributors Benefits
🍦 Franchise Appointment Model – Ice Cream Parlour (Milkyway-Style)
📍 Franchise Format Options
Model Type Format Area Required Investment ROI Timeline
Mini Kiosk Counter setup in mall/street 50–100 sq. ft. ₹8–12 Lakhs 12–15 months
Kiosk Stand-alone or mall space 100–150 sq. ft. ₹12–15 Lakhs 15–18 months
Parlour/Café Full retail outlet 300–500 sq. ft. ₹18–25 Lakhs 18–24 months
💼 Investment Breakdown (Estimated)
Component Mini Kiosk Full Outlet
Franchise/Brand Fee ₹2–3 Lakhs ₹5–6 Lakhs
Interior & Signage ₹2 Lakhs ₹4–5 Lakhs
Machinery & Equipment ₹4 Lakhs ₹8–10 Lakhs
Initial Inventory Stock ₹1–2 Lakhs ₹2–3 Lakhs
Total Investment ₹8–12 Lakhs ₹18–25 Lakhs
🤝 Support Provided to Franchisee
✅ Franchise Setup Assistance (store design, branding, launch)
✅ Equipment supply and installation
✅ Staff hiring and training support
✅ Marketing & Branding Toolkit
✅ Ongoing Operational Support & SOPs
✅ Tech support – POS, billing, reporting
✅ Centralized raw material supply
💸 Revenue & Returns (Estimated)
Format Avg. Monthly Sales Monthly Profit Annual ROI
Mini Kiosk ₹1.5–2.5 Lakhs ₹35–50K 35–45%
Full Outlet ₹3–6 Lakhs ₹75K–1.5 Lakhs 40–50%
🎯 Franchise Partner Requirements
Entrepreneurial mindset & basic business understanding
Minimum investment capacity (₹8L+)
Location in a high-footfall area (malls, colleges, markets)
Willingness to follow brand SOPs
🎁 Franchisee Benefits
Established Brand Name – Leverage a trusted ice cream brand
Low Setup Cost – Compact formats with high ROI
Premium Products – Soft serve, kulfi, sundaes, milkshakes
Centralized Supply Chain – Consistent quality
No F&B Experience Required – Full training & support
Marketing Support – Digital + print campaigns
Exclusive Territory – No other franchise in assigned area
Fast Break-Even – Start earning in 6–8 months
Strong Repeat Customer Base – High footfall
Technology Integration – POS & dashboard systems
