Company Profile
Ecstra makes superior waterproofing and home repair affordable with a wide selection of top-quality products to protect homes and keep them looking like new. Built for simplicity, performance, and ease of use, Ecstra offers a curated range of waterproofing, repair, and maintenance products tailored for everyday users and professionals alike.
Ecstra is brought to you by ECMAS Orenj Private Limited, a retail-focused company backed by the ECMAS Group - a trusted name in construction chemicals with over 40 years of industry leadership. The group's flagship brand, ECMAS Construction Chemicals, has a strong track record in the B2B sector, delivering large-scale solutions to private and government projects nationwide.
Distributors Benefits
Requirements to Become Our Distributors
We're looking to build a network of passionate, growth-oriented distributors who share our vision of making high-quality home repair and waterproofing solutions accessible across India. If you're committed to delivering value to customers and scaling your business with a trusted brand, Ecstra is the right partner for you.
Basic requirements include:
Minimum 300 sq. ft. of operational space
Investment of INR 5-6 lakh
Strong local market presence and retail network
Commitment to actively promote and supply Ecstra products in your region
Benefits the Distributors can avail
At Ecstra, we believe our distributors are not just partners - they're growth drivers. We're committed to building strong, long-term relationships by offering a transparent business model, robust marketing support, and high-performing products that are easy to sell.
15-20% markup on MRP
Highly competitive pricing compared to similar brands
Simple SKU structure for efficient inventory management
Backed by patented technologies and in-house R&D from the ECMAS Group
Long-term association with loyalty, trust, and full channel support
Access to a consumer-friendly, high-demand product line
Product Range
Ecstra offers a streamlined range of high-performance products designed to address the most common and critical needs in home waterproofing, repair, and protection. Each product is purpose-built, easy to understand, and engineered for results - ensuring end users get what they need without confusion or complexity.
Our product lineup includes:
ECSTRA RAINBLOK - Elastomeric Exterior Waterproof Basecoat
ECSTRA ROOFCOAT - Exposure-Grade Elastomeric Waterproof Coating
ECSTRA WATERBLOK - Flexible PU Foam Injection for active waterproofing
ECSTRA LIQUI+ - Integral Waterproofing Liquid for Concrete and Masonry
ECSTRA PUTTY+ - Waterproof, Breathable Wall Putty
ECSTRA WALLPLAST - Waterproof, Breathable Drying Plaster
ECSTRA POLY - Acrylic-Based Elastomeric Waterproof Coating
ECSTRA 2K - Two-Component, Acrylic Polymer-Based Waterproofing Coating
Features of the Products Line
Ecstra products are crafted to simplify application while delivering superior protection and performance. From waterproofing to wall care, every product is engineered with smart chemistry and designed for reliability, efficiency, and long-term results
Key product features include:
Superior finish for a clean, professional look
Long-lasting protection against moisture, wear, and climate impact
Easy application, ideal for both professionals and homeowners
Eco-conscious formulations with low VOC and chemical-free options
Excellent coverage, reducing material usage and labor time
Powered by cutting-edge technologies like DeepDryTM , designed for deeper surface penetration and enhanced waterproofing performance
Strengths of the Company
Ecstra is built on a foundation of trust, innovation, and proven expertise. Backed by the ECMAS Group's four-decade legacy, we combine advanced R&D, proprietary technologies, and a deep understanding of the construction industry to deliver products that perform and partners that grow with us. Our commitment to quality, consistency, and support makes us a dependable choice in a competitive market.
Backed by 40+ years of industry expertise from the ECMAS Group
Strong credibility across B2B and retail construction markets
Powered by cutting-edge R&D, proprietary chemistry, and patented products
Targeted range of solutions to meet diverse repair and waterproofing needs
Committed to product testing, quality assurance, and continuous innovation
Offers ongoing training, marketing support, and a collaborative growth mindset for all distribution partners
